Red Gold
Ladha na mtonyo
The brief

Red Gold approached Smart Codes as the leading digital communication agency with two primary objectives:

  1. To reinforce Red Gold's position as the preferred household tomato and
  2. To increase sales of chili sauce.


Campaign Big idea / Roll out Strategy / Copywriting / Video Production / Digital Advertising /Social Media / Live Engagement / Influencer Management / Media Buy / SMS Tool
Red Gold
The Solution

We designed a 360 marketing campaign leveraging technological solutions to amplify its awareness and increase sales. We developed a campaign titled “Shinda Mamilioni” on various channels, including digital advertising, social media engagement, influencer engagement, and management. The target audience responded by texting a unique code under the tomato sauce bottle cap to the participating number for a chance to win weekly cash prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding.

The Results


  • 604K+
    Red Gold products sold.
  • 100K+
    Overall Fan base.
  • 16M
Dash Pandit | Wanene Studios | Director
Dash Pandit | Wanene Studios | Director

“We are quite excited about how we are approaching each campaign. From what i can say, I think Smart Codes is one of the best and swift executers as far as digital and technology is concerned”.



Brief Us

Ready to tackle a project? Bring it on and challenge us!

Does this mean it should align with the quarterly strategy or just a rollout plan?

Bennedict Sebbo

Head of Strategy



Meet Us

House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.
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+255 753 551 549
+255 786 675 487
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