Heineken Tanzania
the brief

Heineken, the world number one premium beer tasked Smart Codes with managing its online reputation within the Tanzania digital space, over and above support on trade activations through digital marketing particular in this case the Nyama Choma Festival

the solution

Pre Event

Active push on twitter through rewards SMS blasts to Heineken guest database invite to 7 social influencers

During Event

Ran a reward for the most engeging and active twitter follower. Engeged the MC to push Heineken activities by rewarding him with a Heineken bucket

Post Event

Thank you post on Twitter Event photos posted within 24 hours of th event and promoted on social media

cases of Heineken sold
total impressions
People exposed to the Heineken experience
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